Google Search Console

After you prove you own a site (with a DNS record, an HTML file, a meta tag, or through Analytics or Tag Manager), the Performance report lists search queries with clicks, impressions, click-through rate and average position for the last 16 months. The Page indexing report explains why pages are or are not in Google's index, URL Inspection shows how Google sees a single page and lets you request indexing, and sitemaps are submitted here too.

Other reports cover Core Web Vitals from real Chrome users, structured data errors, manual penalties, security problems and links. Newer reports show impressions in generative AI features such as AI Overviews and AI Mode. Bing Webmaster Tools is the equivalent for Bing and can import a Search Console setup.